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CORPORATE STRATEGY DEVELOPMENT
Martin Cenek1 (ORCID https://orcid.org/0009-0008-5757-4140)
Affiliation: Centre for Business Studies, Newton University, Brno, Czech Republic
Corresponding author’s email: martin.cenek@newton.university
ABSTRACT
Development of Methods of Strategic Management by Martin Cenek, Ph.D., explores the evolution, current trends, and future directions of strategic management. It bridges theory and practice, offering decision-makers a dynamic framework to navigate today’s complex business environment. Dr. Cenek challenges traditional approaches by proposing a flexible strategy model that adapts to real-time market shifts. The book critically examines key stra-tegic tools like SWOT analysis, PEST analysis, the BCG matrix, and Porter’s Five Forces, assessing their relevance in an increasingly volatile global economy, with insights from the Czech market. To overcome the limitations of existing frameworks, the author introduces an innovative methodology integrating abductive reasoning, stakeholder analysis, and scenario planning. This approach enhances decision-making under uncertainty and ensures strategies remain adaptable and resilient. Practical applications are demonstrated through case studies in industries such as energy and B2B markets. With a focus on integrated thinking, sustain-ability, and innovation, Dr. Cenek provides a forward-looking perspective on strategic man-agement. This book is a valuable resource for corporate leaders, academics, and students, equipping them with the tools to improve decision-making in a rapidly changing world.
Keywords:
Strategic Management, Corporate Strategy, Strategy Analysis, Reasoning.